In the making

The Toolkit of Dao 道 的 工 具 箱

For Chinese founders going global — ship a brand that keeps its cultural soul instead of collapsing into the "clean white Silicon Valley" template.

Being refined · early testers already inside

01 / Manifesto

Why we exist

Global brands should not all look alike

For the past two decades, "going global" has meant "looking like Silicon Valley." Minimalist white, rounded cards, the same six Figma grays — a universal template flattening every brand into one shape. But a brand's power comes precisely from being different.

Eastern aesthetics is not decoration — it is method

Restraint. Negative space. Mood. The middle way. These are not stickers you paste onto "add Chinese style to your design." They are a complete product philosophy — say less, leave room, invite the reader's interpretation, avoid extremes. True Eastern design has never been well-implemented in digital products. We are doing that.

A toolkit, not a cathedral

We are not building a monolithic SaaS. DaoKit is a set of small tools you can use alone or compose — brand, copy, visual, site — solving the most specific, most recurring, most painful problems of going global.

02 / Founder

One person building

DaoKit is founded by Perri Lee. Ten years in marketing — SEO, paid acquisition, conversion optimization — helping dozens of brands turn traffic into revenue. I took the W2C project from zero to a $250K valuation.

Over the past year I turned my methodology into an SOP handbook, and then turned the handbook into AI-native tools. DaoKit is the next step — turning those tools into a product any founder going global can use.

One person + AI = one army. That equation already runs on perrilee.com. DaoKit is its first public-facing version.

Meet Perri →

03 / Waitlist

Leave your email

Fourteen days before launch, the waitlist gets the first round of beta invites. No spam, no filler updates — only two kinds of emails: "you can use it now" and "there's a long-form worth reading."

Join the waitlist →

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